This language is insidious. Read it enough, and soon you’ll start writing it.
And guess what, the inclusion of these phrases is making your user experience worse.
So this is a reminder, to you and to myself, of a better way to go.
In all the content work I do with our clients, the same phrases keep cropping up over and over. It’s the insidious language of big organisations.
Tori is the Head of Content and Experience Design. She loves advocating for users, and championing a content-first approach to digital service design.
This language is insidious. Read it enough, and soon you’ll start writing it.
And guess what, the inclusion of these phrases is making your user experience worse.
So this is a reminder, to you and to myself, of a better way to go.