This language is insidious. Read it enough, and soon you’ll start writing it.
And guess what, the inclusion of these phrases is making your user experience worse.
So this is a reminder, to you and to myself, of a better way to go.
3 phrases you should delete every time you type them
In all the content work I do with our clients, the same phrases keep cropping up over and over. It’s the insidious language of big organisations.
Tori Sanderson
Tori is the Head of Content and Experience Design. She loves advocating for users, and championing a content-first approach to digital service design.
