User research is nothing new — it has been used across many, if not all, design disciplines for a very long time to deliver products and services that are user-centred.
It seems however, that recently the user experience is becoming a more visible component of everyday lives. It is now common within our vocabulary. This is thanks to companies like Apple, Netflix and Spotify which have focused on maximising the user experience and leveraging this to achieve enormous market penetration. Remember what life was like without a smart phone and streaming? It wasn’t that long ago…
