The Australian Competition and Consumer Commission (ACCC) is responsible for developing the regulatory framework around the Consumer Data Right (CDR), which will improve consumers’ ability to compare and switch between products and services. It will also encourage competition between service providers, leading not only to better prices for customers but also more innovative products and services.
The ACCC wanted to explore new names and visual identities for the CDR and test the reaction to these with consumers. This new name and visual identity needed to resonate with the wider community, not just the stakeholders or designers. It must communicate to consumers and businesses how CDR will help them and how it will improve competition.
It was vital that the new visual identity and name tested well with consumers on measures such as trustworthiness, security and consumer control.