ARC engaged Pragma to guide the process and assist in defining the business model. Drawing on the skills and experience of its Research and Design Practice, Pragma ran design workshops to identify opportunities that government grants delivery has not leveraged or capitalised on. This was followed by engaging with potential customers of the ARC to understand what is important from their point of view, what opportunities exist for the ARC to provide value and what features are attractive to potential users of the Services.
These activities assisted ARC to understand how it can position itself in the grants delivery market, and its comparative advantage to other organisations that offer similar services. The results of the workshops and research activities were distilled to clearly articulate the value proposition in delivering services to government agencies, publicly (and privately) funded research organisations and research funding grantees.