The Australian Research Council (ARC) is pursuing an opportunity to establish ARC Grants Services. This will see the ARC deliver a flexible capability including end-to-end services for organisations that provide grants to the research sector throughout all stages of the grants delivery lifecycle. ARC engaged Pragma to help them design and plan a service transformation that would leverage their position as leaders in the provision of grant funding to the research sector.
To do this, Pragma developed a business, service and operating model, along with a plan for implementation, to support the ARC to continue to deliver world class services by expanding the service offering. In order to market the service, an effective promotional tool was required to assist potential users of the service to understand the services, how to engage with them and the value of engaging.
To do this, Pragma took the approach of developing a concise and highly visual service catalogue. As the information in the service catalogue is directed at potential users of the service, Pragma was careful to present the service offering in a way that makes clear the benefits of engaging with the services.
The catalogue describes the services that are articulated in the service delivery model in clear and compelling language, using graphics to illustrate the concepts in an engaging way. The information in the service catalogue includes an ‘at-a-glance’ description of the various flexible services and service packages, the support and assistance that will be provided to users, and the benefits of engaging with a world-class grants delivery service.
The service catalogue is the key product for marketing the value of the ARC Grants Services to potential users in government and the wider research sector. The highly visual and engaging final product will be made available to potential users to ensure awareness of the services and communicate the features and benefits in a compelling and effective way.