Pragma conducted a thorough content audit of the CER website. We started by creating an inventory of all existing content and exporting comprehensive analytics data for each piece of content. We then mapped that content in the existing hierarchy, analysing the highest visited sections of the website as high-priority content, and noting all content that had not been updated or viewed for a determined period of time.
Pragma also conducted extensive readability and accessibility (WCAG 2.0 AAA) assessments, to understand the key areas of improvement that were required across the website content as a whole.
As a result of the findings that Pragma uncovered and synthesised for the agency in a Content Strategy, CER was able to identify the ‘highest impact’ sections of the website – the sections that if improved would radically improve the user experience. These sections formed the basis for the user journeys developed in the website’s Alpha stage. The prototypes that Pragma developed for this subsequent project were very well received by internal stakeholders and external users.
The content audit and analysis that Pragma performed also formed the basis for ongoing content operations and governance improvements in the agency, leading to efficiency gains for the Communications and Web Publishing teams. Based on these insights we could recommend content creation, approval and archival processes that significantly improved the efficiency of agency resourcing.
