A key goal of IP Australia is to achieve a world leading Intellectual Property (IP) system which contributes to Australia’s prosperity. Unlocking the true value of IP (and other intangible assets) with new lending valuation methodologies will open new lending markets and spur significant economic growth.
The key focus of the program was to:
- Improve awareness in Australia about the significant value in IP and intangible assets.
- Shift the market focus of finance products to include many of the factors that drive business valuations.
- Enable bank debt-finance products to be secured with IP and intangible assets, rather than personal asset guarantees.
Pragma undertook rapid development of a prospectus for key participants in the finance industry (including large banks and industry bodies). It outlined the key elements of a program that would enable an industry-led approach to IP and intangible asset valuation.