In 2015, IP Australia implemented a digital service called Source IP to help Australian businesses discover and access public sector inventions available for licensing/sale and identify potential collaboration opportunities with researchers.
In 2018, it had become clear that uptake of Source IP had been less than desirable since its inception, and IP Australia needed to determine how the service could be improved to enable the platform to achieve its objectives. To do this, user research was needed to determine the reasons for the lower than anticipated usage rates, and to identify opportunities to enhance the current service offering to better connect with Source IP’s target user groups.
Pragma was engaged by IP Australia to design and undertake user research to determine how the Source IP platform could be improved to better meet its objective.