User Researcher, Service Designer and Behavioural Specialist

Peta Willis

A black and white image of a woman. She is standing facing the camera and smiling with her arms crossed.

Peta is one of our senior consultants, specialising in all-things behavioural insights. She combines insights from psychology and behavioural economics to deliver high-quality service design.

Peta adopts a user-centred approach to designing and transforming services. She is a big believer in using behavioural insights and empathy to influence design and create dramatic improvements.

With experience across the private and public sector, Peta thrives in dynamic team environments. She is driven by solving problems collaboratively and delivering exceptional services for clients.

Peta is a self-confessed serial hobbyist. She is also currently topping our leader board for celebrity heads!