Head of Content and Experience Design

Tori Sanderson

Tori is the Head of Content and Experience Design. She loves advocating for users, and championing a content-first approach to digital service design.

Tori works with clients to design and develop digital services  that have a high impact on the intended audiences. She has worked across public, private and not-for-profit sectors, crafting high quality digital content, and designing communications strategies.

Tori loves working in way that is driven by research and user-centred design. She works with clients to not just design and build a service, but to help train their teams in how to do it too. She believes the most important factor in solving any problem is the people, not the technology or process.

Tori cares about improving people’s lives. This is why she is also the Lead and Chief Instigator of Wednes-yay drinks.