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Fresh thinking and interesting stories

At Pragma, we tap into the brains of our team of doers and thinkers to bring you insightful perspectives on topics that matter.
An abstract image saying talk to your users

How to design content that works

Content that helps your users, changes behaviour for the good, meets objectives, improves the world.

• Tori Sanderson
A diagram illustrating just in case content

How just-in-case content is killing your user experience

Why too much is way, way worse than not enough.

• Tori Sanderson
An abstract image illustrating the delete key on a keyboard

3 phrases you should delete every time you type them

In all the content work I do with our clients, the same phrases keep cropping up over and over. It’s the insidious language of big organisations.

• Tori Sanderson