Working with and developing technology-based solutions for clients is one of the most rewarding and challenging experiences I’ve had in my career. As part of the planning activities in the discovery phase of these projects, user research is an absolute must.
Conducting research activities and synthesising findings are key activities to get right when developing a solution that has good user experience (UX). Solutions should follow a user-centred approach to make sure the design is UX approved.
To do user research activities the right way it is important to know the ways it can go wrong. Even experienced researchers are not immune from issues that can arise when conducting user research.
One of the big issues is research bias. When planning user research activities, you must be aware of types of bias that can subconsciously set the tone for research, and actively avoid them.