User research is at the heart of everything we do. We use user research to design services that make a genuine difference.

User research is one of Pragma’s core service offerings.

We have proven experience conducting user research across the private and public sector at all scales.  We understand how critical user research is to understanding the attitudes and behaviours of your users to drive the opportunity to make a difference.  Whether it is broad baseline research or part of iterative product development, we have the experience to deliver insight that leads to the best outcomes.

Our proven methodology

As practitioners, we have developed, refined and documented our own User Research approach. We have applied this across many services and proven its effectiveness to enable deep insights into the user experience, needs, desires and frustrations.

We present our analysis visually, to cater for a broad audience. We illustrate the current state and describe it based on the themes and threads to ensure that you receive evidence-based analysis that is simple, consumable and can be put straight to use.