Using the previously conducted thorough user research into similar CER schemes such as the Emissions Reduction Fund, Pragma was able to quickly identify user needs and pain points that this design could solve. Knowing the prototype needed to also be quickly socialised with executives, Pragma created a prototype that met the needs of the users as well as the agency. As the scheme and information was incredibly complex, our content and UX designers worked closely to produce the information in an accessible and engaging format, breaking large amounts of content into small digestible pieces. Our designers also used visual yet accessible imagery to make the scheme clearer and step out the process for individuals getting involved.

Producing an evidence-based design has meet both the users and the internal CER staff needs. It has allowed users to easily understand the scheme and enabled staff to communicate in an effective way. As it was founded in research, the prototype was easily socialised and actioned with executives and around the agency.