Developing frameworks and designing to corporate brand guidelines


Digital Transformation Agency


Service Design
User Research
Visual design



In collaboration between the Department of Home Affairs (Home Affairs) and the Digital Transformation Agency (DTA), efforts were underway to deliver a Permissions Capability aimed at modernising service delivery within Home Affairs and across government with respect to permission-based services. To support this initiative, the DTA sought to provide expert support to agencies in identifying potential use cases, conducting analyses to map workflows, processes, and agency roadmaps, and leveraging the Permissions Capability Platform (PCP).

In order to facilitate this process, Pragma was engaged to provide assistance, and a pivotal aspect of their work involved the creation of a User Research and Service Design framework. These frameworks served as a guide for conducting user research and designing the service with a user-centric approach. To ensure consistency and adherence to branding standards, Pragma referred to the well-documented DTA branding guidelines. These guidelines provided specific instructions and specifications on how the visual elements should be designed and presented within the report. By following the DTA branding guidelines, Pragma ensured that the graphic design of the report aligned with the overall branding of the agency, maintaining a cohesive visual identity.

The methodologies utilised in the frameworks were primarily based on Pragma’s proven methods for conducting comprehensive research activities, tailored to meet the specific requirements and objectives of the DTA. These methodologies were adapted and contextualised to fit within the framework of the DTA’s own purposes and goals.

By incorporating the DTA branding guidelines into the graphic design of the report, Pragma ensured that the visual elements, such as colour palettes, typography, and layout, were consistent with the established brand identity of the DTA. This approach not only upheld the agency’s visual standards but also created a sense of cohesion and familiarity for stakeholders, further reinforcing the credibility and professionalism of the report.

While you're here, explore what we did for Australian Border Force (ABF).

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